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The Policy Action Plan for the Marketing of the Baltic Sea Region

9th January, 2012: The Policy Action Plan for the Marketing of the Baltic Sea Region sets out to demonstrate the benefits of regional co-operation in promotional, branding and marketing activities, to encourage policy makers in national ministries, government agencies and EU institutions to take dimensions of regional marketing into account, and, ultimately, to create conditions conducive to an improvement in this particular field of regional co-operation. 

 The BaltMet Promo project created the Plan, but the its recommendations are based on a range of different sources and experiences, some of which stem from the BaltMet Promo project and some from other projects and initiatives aimed at marketing the Baltic Sea Region. 

The Policy Action Plan is comprised of four thematic areas – overall marketing/branding, tourism promotion, investment promotion and talent attraction, as well as a section on EU funding

It is important to underline that the Policy Action Plan is a living document and its realisation is not the responsibility of a single country, institution or agency. It is for inspiration and implementation by all the marketing stakeholders of the region, and other projects and initiatives are urged to continue to update and disseminate it after BaltMet Promo ended in December 2011.

The Policy Action Plan for the Marketing of the Baltic Sea Region (pdf)


Part-financed by the European Union
(European Regional Development Fund)